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Writer's picturePhilip Lorenzo

The Attention Arms Race

The concept of attention as a scarce resource has evolved dramatically since Herbert Simon's 1971 insight. In today's digital age, attention has become the currency of the internet, with social media platforms competing for users' limited focus. This shift has led to sophisticated algorithms and engaging interfaces that prioritize user retention.


While this transformation presents challenges, it also opens opportunities for innovation in information processing and digital interaction. As we navigate this new landscape, there's potential for developing more effective curation systems, user-centric designs, and technologies that balance engagement with information quality. The ongoing evolution of the attention economy continues to shape how we interact with the digital world, promising exciting developments in the future.

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